c.i.a.green
Historie
1991
Peter Pochmann founds Barten & Barten Unit 1 GmbH.
1992
With the introduction of the Topliner combine harvesters from Deutz-Fahr, the agency establishes "emotional advertising" in agricultural technology.
1993
The cooperation with Bayer begins. First product: Bayferrox colour pigments.
1994
The agency creates the AGROTRON tractor product brand for Deutz-Fahr and provides communications support for the biggest model change of all time.
1997
Peter Pochmann founds the Cologne Intertainment Agency (CIA), a specialist agency for event management.
1998
The cooperation with Westfalia Separator begins. One of the first projects: Introduction of the Leonardo milking robot.
1999
The cooperation with Mercedes-Benz Unimog begins.
2001
Peter Pochmann merges Barten & Barten Unit 1 GmbH with Cologne Intertainment Agency to form c.i.a. communications GmbH.
The agency is managing the Europe-wide launch of the new Unimog generation from Mercedes-Benz.
Cooperation with SAATEN-UNION, one of the leading seed growing companies in Europe, begins.
The agency was the global launch of Makroform GmbH. A joint venture of various polycarbonate sheet producers under the direction of Bayer Material Science.
2004
The cooperation with Förster-Technik GmbH, the world market leader for automatic young animal feeding, begins.
The cooperation with Vereinigte Hagelversicherung VVaG, Europe's leading insurance company for weather-related risks in agriculture, begins.
2005
The cooperation with Bayer CropScience begins. One of the first projects: Prosaro – The Precision Fungicide.
2006
Cooperation with QS – the testing system for safe food begins. First project: Introduction of fruit and vegetable activities.
2007
The agency is in charge of the relaunch from "Ernährungsdienst" to "agrarzeitung" of Deutscher Fachverlag.
The SAATEN-UNION rye campaign and the Vereinigte Hagelversicherung campaign are awarded the Deutscher Agrarmarketing-Preis.
2008
The agency is designing the brand change campaign from Westfalia Surge to GEA Farm Technologie.
2009
The Bayer CropScience Prosaro campaign and the SAATEN-UNION maize campaign are awarded the Deutscher Agrarmarketing-Preis.
The agency creates Secufarm. A product brand for Vereinigte Hagel's multi-peril insurance and manages the launch.
2010
Cooperation with LMS Agrarberatung/LUFA Rostock begins. Project: repositioning, new corporate design, market launch.
2011
c.i.a. communications GmbH becomes c.i.a.green communications GmbH.
The cooperation with SN Maschinenbau GmbH – world market leader for horizontally operating pouch packaging machines – begins.
The SAATEN-UNION Winter Cereals Campaign is awarded the Deutscher Agrarmarketing-Preis.
2012
Die Zusammenarbeit mit Reuling Intervar B.V. – einem der führenden Ferkelproduzenten – beginnt. Projekt: Markenentwicklung Netporc und Markteinführung