c.i.a.green. Your business is our business.
You love your job. But the day-to-day business eats you up. The deadlines are pressing. One meeting follows the next. The discussion is dominated by an internal view. You lack resources and staff. You can't do any more. And now this: R&D announces a super product. A new product brand is needed, and a campaign. Completely new thinking. A whole new way of doing things. Who can do that? We can! For more than three decades, we have successfully accompanied international corporations, owner-managed medium-sized businesses and start-ups on their way to market dominance. Quickly and efficiently.
Communication strategy. If you want to break new ground, you should know the old ones.
You don't have time to write a comprehensive briefing. No problem. We know exactly what we need to do our job. Market, company, brand, product, competition, target group - with well-structured checklists and tried-and-tested interview formats, we get everything out of your heads. Management, research, development, marketing, sales, customers, potential customers, scientific studies, the internet - the sources are as diverse as the opinions. We tap into all of them, evaluate the information, draw conclusions and develop a communication strategy that is accepted by all.
Content management. Tell more with fewer words.
Information overload. Selective perception. Those who have nothing to say are ignored. Those who say too much or the wrong thing are also ignored. Nothing is more annoying than irrelevant sayings of gigantic insignificance or epic monologues. To avoid this, we concentrate on customer-relevant content. The "condensed net message" is formulated, the story is written. A unique story that is emotionally moving, gets to the heart of the user benefits, explains the product in an understandable way and is enthusiastically retold by all market participants. The fewer words we need for this, the better. Ideally, just one is enough to dominate the market.
Creative management. Staging the unique in a unique way.
Your customers are also only people who think, feel, see, hear, smell and taste. It is important to trigger them emotionally, to inspire them, to make added value concrete and to make the competition look pale. Your story should be recognisable and impressive at all points of contact. To achieve this, we develop custom-fit ideas, logos, slogans, texts, language, images and acoustic elements and compose an unmistakable image from them. Your individual style guide. Our specialists then produce print and online campaigns, websites, events, trade fair presentations, PR campaigns and the sales material for your sales force. The result: a consistent, unique customer experience at all points of contact. The more intense the experience, the greater the market dominance.
Media management. Making as many leads as possible.
Media options are exploding. Online channels, print media, face-to-face communication – when and where the customer journey begins and how it progresses depends on many factors. In any case, it makes sense to continuously place attention-grabbing impulses on all channels. This is how we get interested parties on the right track. Then it is important to place relevant information in a well-structured and measured manner along this path in order to increase interest step by step and invite interaction – a visit to the homepage, a personal consultation, or directly to the conclusion of a sale. The more convenient the customer journey is, the greater the chance of successful leads. Our specialists will be happy to manage this for you.
Project management. Team capable because the team is capable.
The better the project organisation, the better the creative result. The fewer work loops, the greater the motivation. With our SynchroCom working model, we structure the process of campaign development and make it transparent for everyone involved. For you and for us. Everyone knows what needs to be done, when, by whom and in what form. This makes cooperation highly efficient. Experienced project managers control the process. They have access to highly qualified specialist teams, international experts and cooperation partners. The mission is to relieve you in all dimensions. If you wish, as a member of your team.