Peter Pochmann, CEO conception, text, consulting

With over 30 years of experience in every conceivable category of business-to-business marketing, he uncovers brand essence, creatively gets to the heart of complicated content, and constructs integrated campaigns in which all instruments are precisely aligned to one goal: The successful brand. And then he presents it in a rousing manner in his very typical way.

Personal references:
Bayer CropScience Deutschland GmbH (plant protection) • Bayer MaterialScience AG (various brands) • bmt – Bund gegen Missbrauch der Tiere e.V. (animal welfare) • Borco-Marken-Import Matthiesen GmbH & Co. KG (Baileys, J&B whisky) • Deutscher Fachverlag GmbH (agricultural newspaper agrarzeitung) • Deutsches Maiskomitee e.V. (DMK) • Ford of Europe (automotive) • Förster-Technik GmbH (automatic feeders) • GEA Farm Technologies (formerly WestfaliaSurge) Deutschland GmbH (stable and milking technology) • Hansen & Co. (fashion retail) • Bernard Krone Holding GmbH & Co. KG (harvest machinery) • LANXESS Deutschland GmbH (chemicals) • LMS Agrarberatung GmbH • LZ Rheinland • Mercedes-Benz (Unimog) • Nestlé Purina PetCare Deutschland GmbH (Pro Plan® dog food) • Netporc (Reuling Intervar /RVG) • QS Qualität und Sicherheit GmbH (food inspection systems) • Saaten-Union GmbH (seeds) • Saltigo GmbH (chemicals) • Same Deutz-Fahr Deutschland GmbH (tractors, combine harvesters) • Siepmann GmbH (agricultural shipping) • SN Maschinenbau GmbH (packaging machines) • Tornado Wire Ltd (animal fencing) • Vereinigte Hagelversicherung VVaG (insurance) • Wehmeyer Lifestyle GmbH (fashion retail) • Westdeutsche Lotterie GmbH & Co. OHG (lottery) • Rudolf Wöhrl AG (fashion retail)

Deutscher Agrar-Marketing-Preis 2022: second place in the ‘plant production’ category, Saaten-Union GmbH • Deutscher Agrar-Marketing-Preis 2017: second place in the ‚farming technology’ category, Deutz-Fahr • Deutscher Agrar-Marketing-Preis 2015: second place in the ‘animal husbandry’ category, Tornado Wire • Deutscher Agrar-Marketing-Preis 2013: second place in the ‘animal husbandry’ category, GEA Farm Technologies • Deutscher Agrar-Marketing-Preis 2011: first place in the ‘plant production’ category, Saaten-Union GmbH • Deutscher Agrar-Marketing-Preis 2009: first place in the ‘plant production’ category, Bayer CropScience Deutschland GmbH • Deutscher Agrar-Marketing-Preis 2009: first place in the ‘small advertising format’ category, Saaten-Union GmbH • Deutscher Agrar-Marketing-Preis 2007: first place in the ‘services’ category, Vereinigte Hagelversicherung VVaG • Deutscher Agrar-Marketing-Preis 2007: first place in the ‘plant production’ category, Saaten-Union GmbH • Art Directors Club für Deutschland (ADC) e.V. 2000: silver medal, ‘perpetual calendar’, Bayer AG • Industrieanzeiger award 1999: advertisement of the month, ‘Unimog’, Mercedes-Benz • sixth ITVA Festival 1996: bronze certificate, ‘Agrotron’, Same Deutz-Fahr Deutschland GmbH • B’ste Bouwadvertentie 1995: certificate, ‘Bayferrox colour pigments’, Bayer Nederland BV • Advertisement of the year 1995: integrated campaign, ‘Bayferrox colour pigments’, Bayer AG • International Film and Video Festival 1993: Silver Screen Award, ‘Topliner combine harvesters’, Same Deutz-Fahr Deutschland GmbH • Festival Agri Cinéma 1993: best soundtrack, ‘Topliner combine harvesters’, Same Deutz-Fahr Deutschland GmbH

Harald Bergerhoff, Managing Director creation

The creative engine of for over 20 years. He brings the igniting, moving idea and realises it with his team in breathtaking speed and precision.

Personal brand experience outside
Bayer Vital GmbH (Aspirin, Canesten, Autan, Talcid) • Bayer Tiergesundheit GmbH (Baytril, Bolfo) • Bristol-Myers Squibb GmbH & Co. KGaA (pharmaceuticals) • GlaxoWellcome GmbH (pharmaceuticals) • Janssen-Cilag GmbH (corporate communications) • KaVo Dental GmbH (dental and laboratory technology) • Lichtwer Pharma AG (Kira, Kwai) • Novartis Deutschland GmbH (pharmaceuticals) • Dr. Suwelack GmbH (Matricur)

Personal awards outside
COMPRIX – prize for innovative pharmaceuticals marketing: gold in 1997, ‘Bolfo and Bay-o-Pet’, Bayer Tiergesundheit; gold in 2000, ‘Voltaren image’, Novartis Pharma GmbH; silver in 1997, ‘Ciprobay’, Bayer Pharma; bronze in 1997, ‘Janssen Cilag image’, Janssen Cilag Pharma; bronze in 1997, ‘Canesten’, Bayer Pharma • New York Festivals, Silver World Medal in 1999, ‘Matricur’, Dr. Suwelack GmbH

Virginia Junge, Managing Director media and media production

The trained media manager has been responsible for media planning and production for 6 years. Together with her team, she copes every media challenge. Questions about print or online media? She has the answers. The virtuoso of plans, pics and pixels sets the highest standards for herself and her work. Everything has to be better than good. She achieves this again and again with astonishing composure.

Personal brand experience outside
Adidas • BMW Mini • Koelnmesse • Greatlengths • Montblanc • New Yorker • Peek und Cloppenburg • Sixt • Specialized • TUI • Wolford

Dr. Jil Scheurer, Managing Director project and agency management

After her medical studies and several years of clinical practice, she was looking for new, creative and organisational challenges beyond all routines. She found them here. Since December 2021, she has been responsible for project and agency management at With great intelligence and dynamism, she ensures surgically precise processes and healthy figures. In the medium term, we want to use her know-how to open up new business areas. Which ones should be clear.

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