Media City Cologne. For over 30 years, c.i.a.green has combined industry-specific expertise with up-to-date marketing and communications know-how. Countless successful campaigns have been created during this time. But the world keeps on turning. Faster and faster. Many things were good and have remained. Some things we would do better today. That is what drives us again and again, on the way to the perfect campaign of tomorrow.
1991
Peter Pochmann founds Barten & Barten Unit 1 GmbH.
1992
With the introduction of the Topliner combine harvesters from Deutz-Fahr, the agency establishes "emotional advertising" in agricultural technology.
1993
The cooperation with Bayer begins. First product: Bayferrox colour pigments.
1994
The agency creates the AGROTRON tractor product brand for Deutz-Fahr and provides communications support for the biggest model change of all time.
1997
Peter Pochmann founds the Cologne Intertainment Agency (CIA), a specialist agency for event management.
1998
The cooperation with Westfalia Separator begins. One of the first projects: Introduction of the Leonardo milking robot.
1999
The cooperation with Mercedes-Benz Unimog begins.
2001
Peter Pochmann merges Barten & Barten Unit 1 GmbH with Cologne Intertainment Agency to form c.i.a. communications GmbH.
The agency is managing the Europe-wide launch of the new Unimog generation from Mercedes-Benz.
Cooperation with SAATEN-UNION, one of the leading seed growing companies in Europe, begins.
The agency was the global launch of Makroform GmbH. A joint venture of various polycarbonate sheet producers under the direction of Bayer Material Science.
2004
The cooperation with Förster-Technik GmbH, the world market leader for automatic young animal feeding, begins.
The cooperation with Vereinigte Hagelversicherung VVaG, Europe's leading insurance company for weather-related risks in agriculture, begins.
2005
The cooperation with Bayer CropScience begins. One of the first projects: Prosaro – The Precision Fungicide.
2006
Cooperation with QS – the testing system for safe food begins. First project: Introduction of fruit and vegetable activities.
Breeder campaign for dog food. The cooperation with Nestlé Purina begins.
2007
The agency is in charge of the relaunch from "Ernährungsdienst" to "agrarzeitung" of Deutscher Fachverlag.
The SAATEN-UNION rye campaign and the Vereinigte Hagelversicherung campaign are awarded the Deutscher Agrarmarketing-Preis.
2008
The agency is designing the brand change campaign from Westfalia Surge to GEA Farm Technologie.
JSR Schweinegenetik commissions c.i.a.green with brand revision and repositioning.
2009
The Bayer CropScience Prosaro campaign and the SAATEN-UNION maize campaign are awarded the Deutscher Agrarmarketing-Preis.
The agency creates Secufarm. A product brand for Vereinigte Hagel's multi-peril insurance and manages the launch.
Siepmann Versandhandel has the brand and appearance of c.i.a.green revised.
2010
Cooperation with LMS Agrarberatung/LUFA Rostock begins. Project: repositioning, new corporate design, market launch.
The German Maize Committee is having the image of the crop polished up by c.i.a.green.
2011
c.i.a. communications GmbH becomes c.i.a.green communications GmbH.
The cooperation with SN Maschinenbau GmbH – world market leader for horizontally operating pouch packaging machines – begins.
The SAATEN-UNION Winter Cereals Campaign is awarded the Deutscher Agrarmarketing-Preis.
2012
Cooperation with Reuling Intervar B.V. – one of the leading piglet producers – begins. Project: Netporc brand development and market launch.
2013
The British game fence manufacturer Tornado Wire is having its market entry in Germany planned and realised by c.i.a.green.
2014
The renewed cooperation with the SDF Group begins. Deutz-Fahr, Same and Lamborghini tractors - 9 product launches, the campaign for the opening of the new tractor factory in Lauingen and countless VKF campaigns follow.
Huelsenberg Holding. c.i.a.green designs and implements the new online presence of the Schaumann parent company.
Cooperation with the CDU Wipperfürth begins. The tasks of the following years include a reorientation of the content, election campaign advertising and strengthening the online presence.
2015
The feed specialist Schaumann commissions c.i.a.green to introduce the Bonsilage feed additives.
2016
Lely is having c.i.a.green develop a concept for the communicative fusion of barn technology and forage harvesting technology.
2017
Deutz-Fahr's Warrior campaign is awarded 2nd place in the Deutscher Agrarmarketing-Preis.
2018
c.i.a.green develops brand, image and launch campaign for the Cologne-based start-up Clearstone, Recruiting 4.0.
Feed specialist Schaumann commissions c.i.a.green to revise its brand, trademark and image.
The teaching materials publisher Westermann commissions c.i.a.green with the launch campaign of the new teaching materials for the G9 Abitur and with an author search campaign.
c.i.a.green conceived and realised the launch campaign of the new digital training platform Georg for Bildungsverlag Eins.
2019
For the Düsseldorf fashion retailer Suzan Hillemeyr, c.i.a.green develops the brand, the image and the webshop.
2020
Bernd Richter GmbH, the specialists for cable and plug connections, have c.i.a.green develop a new corporate identity and website.
2020
The Saaten-Union campaign "Vielfalt drischt besser" (Diversity yields better results) is awarded 2nd place in the Deutscher Agrarmarketing-Preis.