BDP – GERMAN PLANT BREEDERS
Naturally,
we think ahead.
The importance of plants for humans and the environment is clear to most people. The importance of plant breeding, however, is not. On behalf of the BDP (Bundesverband Deutscher Pflanzenzüchter), c.i.a.green developed a campaign that puts the work of German plant breeders in perspective.
Ad campaign motive history
Ad campaign motive world population
Ad campaign motive jasmonic acid
Ad campaign motive water storage
Ad campaign motive renewable raw materials
Ad campaign motive climate