Klick! Agriculture photo award.

With more than 100,000 members, Vereinigte Hagel Versicherung is one of the largest solidarity associations in agriculture. The members were annoyed that agriculture is mostly presented in a problem-oriented way. The "Klick! Agriculture Photo Award" puts the beauty of agriculture in the spotlight. Pictures can do that better than arguments. The campaign brand, the competition concept, the online tools and the communication were developed by c.i.a.green in 2019. The campaign is still operationally managed by c.i.a.green.