Mercedes-Benz Campaign
Unimog. The Mercedes of implement carriers.
5 years of product development work, 2 years of preparation time for the market launch. High guests with even higher expectations. On 22 and 23 March 2001 it was finally time for emotions. A total of 1,200 DaimlerChrysler employees, dealers and key customers experienced the premiere of the new vehicles in the Phoenixhalle in Mainz. The new Unimog live for the first time. All expectations were fulfilled. Except for those that were exceeded.
Launch event
The launch event in the Phoenixhalle in Mainz
Teaser campaign
Motive road maintenance
Motive winter service
Motive industrial use
Motive off-road mobility
System change campaign
Motive generational change 1
Motive generational change 2
Product concept campaign
Motive price/performance
Motive technical equipment
Motive interchangeable steering
Submarket campaign
Motive municipal use
Motive industrial use
Motive off-road use
Application campaign
Motive winter service
Motive In-house use
Product literature
Product literature for all areas of application
Roadshow
Direct mail campaign
Concept
A clear structure for clear communication.