Westermann Verlag

G9 learning media.
From teaching to inspiring.

Re-introduction of the G9 Abitur in NRW in 2019/2020. For this, teachers and pupils need newly structured learning media. And new motivation. With the campaign conceived by c.i.a.green "G9. From Teaching to Inspiring", the market leader Westermann promotes the updated learning media programme for knowledge transfer and skills training at the highest level. The campaign elements developed by c.i.a.green: G9 product brand, slogan, key visuals, print, online and FaceToFace media are currently in use.

Motive astronaut

Landing page G9 learning media - astronaut

Motive mountain

Landing page G9 learning media - mountain

Motive balloon

Landing page G9 learning media - balloon

Trade fair presentation G9 learning media

Westermann Verlag

"Your knowledge
is my future."

Encouraging Germany's teachers to write. Westermann Verlag is looking for new authors for vocational education. The campaign, conceived by c.i.a.green, appeals to the social conscience of teachers. Through all media channels, online and print, they are motivated to write down their knowledge and give impulses for the future of the 1.3 million apprentices in Germany with their own textbooks.